Creating imagery for the launch of new award winning whisky Ferg & Harris
When Ferg & Harris, the new whisky brand launched by Young Spirits, approached us to create a complete set of images, as well as a couple of videos, for the launch of the brand along with their new website, this was just our ideal brief. We were to create a set of modern, clean images that were different from traditional whisky advertising, and we were given carte blanche to be visually playful and pretty much do what we liked.
As we were just moving into our shiny new studio at the Shore, it was a bit of an opportunity to experiment with the new space and to paint a couple of new backdrops to help give the images a subtle custom feelWe set out to play around with light and the connections between objects to get some quite different looks - but all with a contemporary edge.
You can see the images on Ferg & Harris’s new website, designed by the brilliant Meraki Studio, who we’ve been following for quite a while. Have a browse through the pages over there, and you’ll see how the images (and some of the clips from the production process - we’ll show the full promo film after F&H have!) were used in context, but here’s also a selection below:
